How to Get PR Packages as a New Creator + Free Email Template

If you’re a creator with management, you know the deal - you call your manager and let them know your dream PR brands and they make the magic happen. If you’re new to creating content, here’s what you need to know about getting on a brand’s PR list. It isn’t about luck, it’s about showing that you’re already a fan, already creating value, and already part of their community. A strong email + consistent brand engagement = your best shot at getting those packages on your doorstep.

So you’ve been posting, growing your audience, and now you’re ready for the next step: getting PR packages from brands you love. It’s exciting (and trust me, brands do notice when creators show interest), but where do you even start?

Here are the two best beginner-friendly tips to land on those PR lists without overcomplicating things:

No. 1 - Send the Right Email to the Right People

If you want a brand to take you seriously, make the first move, but don’t stress, it doesn’t need to be formal. Your email should be short, easy to skim, and include these basics:

• Your social links (Instagram, TikTok, YouTube, etc.)

• Your reach (average views, engagement rate, or follower count, whichever looks strongest)

• Content examples that show you already use their products (or products in the same category)
  

Think of it as a “mini resume” for your ‘creator life.’ Brands just want to know: who you are, what you create, and why you’re a good fit for their PR list. Keep it clean and direct, no long essays needed.

Ways to find the right contact:

• Go to the band website and search at the bottom for Contact Us/any social or media contacts

• Check LinkedIn for brand employees with titles like “Influencer Marketing Lead”

• Use plug-ins like Clearbit to search the brand and/or contact

No. 2 - Make Yourself Seen by the Brand

Social media is your free networking tool for gifting opportunities:

• Tag the brand in your stories and posts when you use their products.

• Engage with their content on Instagram and TikTok so your name becomes familiar.

• Use LinkedIn (yes, even as a creator!) to connect with people who actually handle influencer relations.
  

When a brand already sees you supporting them organically, your email won’t feel “random,” it’ll feel like a natural step in building a relationship!

Free PR Email For Creators Here

Three Things to Think Through When Sending Your Rates to Brands

Here’s the tea from our founder: Every brand has a different budget, which means flexibility is key. But sending the same blanket rates to everyone? Big no-no.

Know & Leverage Your Audience 

We’re not just talking about your follower count. Yes, the size of your following does play a role, but that’s not the only thing brands are looking at in 2025. Here’s what really matters:

• Know Your Engagement Rate. Do you know your engagement rate? Are people actually commenting, sharing, and saving your posts?

  • Knowing your engagement rate will help you better understand and leverage your platform’s influence. Here is a free calculator you can use to determine your engagement rate: Phlanx Free TikTok Engagement Calculator

• Know Your Conversion Rate. If you’ve worked with brands before, do your followers actually click and buy your recommendations? Shops like Amazon Storefront and LTKI all have metrics readily available to better understand what products they trust you to talk about! Use these metrics when pitching to your favorite brands.

• Is Your Audience A Good Match? Is your community aligned with the brand’s target audience? You become tremendously more valuable when you’re the right fit, versus someone with double the following but zero overlap. E.g. A chef influencer will sell the latest kitchen gadget better than a gaming influencer.
  

Do Your Homework Beforehand

Before sending a blind rate, do a little brand recon. Check out their socials - do they feature creators often? Are they micro-creators or macro- creators? Is influencer content rare for them? Look at their aesthetic and the culture of their content. Are they working with people who feel like you, or is the fit a little off?

A quick search will tell you a lot about how much a brand might be willing to invest in you, especially if your audience is a fit.

Know Your Connection to the Brand

This part should come easy if you’re a natural consumer of the brand you’re trying to partner with.

Ask yourself: Do you actually use or love their products? Do you already have organic content you can share with the brand featured in your current content to hype up your desire to work with them even more? Could you talk about them in a way that feels natural? 

Brands can tell when it’s authentic, and audiences respond way better when it is.

The Bottom Line

There’s no “perfect rate.” Determining what rate to set for each brand requires balancing flexibility, research, and authenticity. Show the brand you understand their world, highlight your engagement, and don’t be afraid to adjust based on their budget.

Because at the end of the day, pitching isn’t just about money — it’s about building partnerships that last

Engagement Calculators We Recommend:

Phlanx www.phlanx.com/tiktok-engagement-calculator

Upfluence www.upfluence.com/instagram-profile-engagement-checker

Three Green Flags to Look for in an Influencer Management Agency

(And Why They Matter for Your Brand Deals)

Growing your career as a creator is just as much about partnering with the right influencer management agency as it is about having great content. That’s why we’re breaking down three green flags every influencer should look for in a manager.

If you’re searching for “best influencer marketing agencies,” “how to choose an influencer manager,” or “red flags in influencer management,” this guide is for you.

1. Full Transparency: You Should Have Access to the Same Contract Your Manager Receives From the Brand

One of the biggest green flags is transparency. Your manager should give you access to the exact brand contract they received—no exceptions. This will ensure:

• Clarity on deliverables (what’s expected of you)

• Full visibility on payment terms

• Protection from hidden clauses

If an agency hides the original contract, alters it in any way, or refuses to share it, consider it a major red flag.

2. You Should Have Full Access to Your Agency-Assigned Email

Does your influencer management agency create a custom email address for brand communication? Great. You should have full access to it. It’s very normal for campaign managers and talent managers to pitch additional influencers to campaigns that come into your inbox if the brand is still casting for it, by having access to your email, you know that the opportunity came to your inbox first. 

3. Your Manager Should Be Your Biggest Fan

This one is pretty big and most often overlooked in your search for management: your manager shouldn’t just negotiate deals, they should know your GRWM, Youtube vlogs, your latest holy grail product and everything in between.

An influencer manager who’s a true consumer of your content can:

• Spot brand deals that align perfectly with your voice

• Help you maintain authenticity

• Advocate for collaborations that resonate with your audience

When your manager is fully immersed in your routines and brand identity, they’ll pitch you better, and protect your creative integrity.

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With more than 15+ years of influencer marketing experience, we have seen many red flags in management, so you can be sure that these green flags will help you hone in on the right team for you. If your current agency isn’t transparent, doesn’t give you email access, or feels disconnected from your content—it might be time to reevaluate.

At Madrid Management, we prioritize transparency, collaboration, and creator-first strategies. Ready to scale your brand deals? Take our management readiness assessment at madridmngmt.com