Three Green Flags to Look for in an Influencer Management Agency
Growing your career as a creator is just as much about partnering with the right influencer management agency as it is about having great content. That’s why we’re sharing three green flags every influencer should look for in a manager.
If you’re searching for “best influencer marketing agencies,” “how to choose an influencer manager,” or “red flags in influencer management,” this is for you.
(And Why They Matter for Your Brand Deals)
Growing your career as a creator is just as much about partnering with the right influencer management agency as it is about having great content. That’s why we’re breaking down three green flags every influencer should look for in a manager.
If you’re searching for “best influencer marketing agencies,” “how to choose an influencer manager,” or “red flags in influencer management,” this guide is for you.
1. Full Transparency: You Should Have Access to the Same Contract Your Manager Receives From the Brand
One of the biggest green flags is transparency. Your manager should give you access to the exact brand contract they received—no exceptions. This will ensure:
Clarity on deliverables (what’s expected of you)
Full visibility on payment terms
Protection from hidden clauses
If an agency hides the original contract, alters it in any way, or refuses to share it, consider it a major red flag.
2. You Should Have Full Access to Your Agency-Assigned Email
Does your influencer management agency create a custom email address for brand communication? Great. You should have full access to it. It’s very normal for campaign managers and talent managers to pitch additional influencers to campaigns that come into your inbox if the brand is still casting for it, by having access to your email, you know that the opportunity came to your inbox first.
3. Your Manager Should Be Your Biggest Fan
This one is pretty big and most often overlooked in your search for management: your manager shouldn’t just negotiate deals, they should know your GRWM, Youtube vlogs, your latest holy grail product and everything in between.
An influencer manager who’s a true consumer of your content can:
Spot brand deals that align perfectly with your voice
Help you maintain authenticity
Advocate for collaborations that resonate with your audience
When your manager is fully immersed in your routines and brand identity, they’ll pitch you better, and protect your creative integrity.
With more than 15+ years of influencer marketing experience, we have seen many red flags in management, so you can be sure that these green flags will help you hone in on the right team for you. If your current agency isn’t transparent, doesn’t give you email access, or feels disconnected from your content—it might be time to reevaluate.
At Madrid Management, we prioritize transparency, collaboration, and creator-first strategies. Ready to scale your brand deals? Take our management readiness assessment at madridmngmt.com