How to Get PR Packages as a New Creator + Free Email Template
If you’re a creator with management, you know the deal - you call your manager and let them know your dream PR brands and they make the magic happen. If you’re new to creating content, here’s what you need to know about getting on a brand’s PR list. It isn’t about luck, it’s about showing that you’re already a fan, already creating value, and already part of their community. A strong email + consistent brand engagement = your best shot at getting those packages on your doorstep.
So you’ve been posting, growing your audience, and now you’re ready for the next step: getting PR packages from brands you love. It’s exciting (and trust me, brands do notice when creators show interest), but where do you even start?
Here are the two best beginner-friendly tips to land on those PR lists without overcomplicating things:
No. 1 - Send the Right Email to the Right People
If you want a brand to take you seriously, make the first move, but don’t stress, it doesn’t need to be formal. Your email should be short, easy to skim, and include these basics:
Your social links (Instagram, TikTok, YouTube, etc.)
Your reach (average views, engagement rate, or follower count, whichever looks strongest)
Content examples that show you already use their products (or products in the same category)
Think of it as a “mini resume” for your ‘creator life.’ Brands just want to know: who you are, what you create, and why you’re a good fit for their PR list. Keep it clean and direct, no long essays needed.
Ways to find the right contact:
Go to the band website and search at the bottom for Contact Us/any social or media contacts
Check LinkedIn for brand employees with titles like “Influencer Marketing Lead”
Use plug-ins like Clearbit to search the brand and/or contact
No. 2 - Make Yourself Seen by the Brand
Social media is your free networking tool for gifting opportunities:
Tag the brand in your stories and posts when you use their products.
Engage with their content on Instagram and TikTok so your name becomes familiar.
Use LinkedIn (yes, even as a creator!) to connect with people who actually handle influencer relations.
When a brand already sees you supporting them organically, your email won’t feel “random,” it’ll feel like a natural step in building a relationship!
